Josu Badiola
Authentic period paints, contemporary colours and a bespoke home consultancy service… you’ll be spoilt for choice at Craig & Rose
‘When it comes to painting the downstairs loo, I’ve noticed that customers love to go a little crazy,’ smiles Josu Badiola, the charming Manager of Craig & Rose’s High Road showroom. ‘The house might otherwise be refined, with tasteful neutral shades, but in the loo imaginations run riot with bold colours and striking effects. That’s fun for us too.’
Originally from the Basque Country and a long-time W4 resident, Josu is an experienced interior designer and showroom manager. ‘We opened in Chiswick in April 2018. This was Craig & Rose’s first retail store and we’ve had a lovely welcome.’ The company was founded bin 1829 by James Craig and Hugh Rose and became renowned for manufacturing superior paints. Today, it combines that heritage with the latest industry technology to offer a dazzling variety of options for the modern home.
‘Our premium vintage collection is the 1829,’ explains Josu. ‘It has 110 period colours, all sourced from the archives, which mix smoothly and give superb coverage. Complementing the 1829 are the Tintable and Artisan Effects ranges: the former is a new concept featuring 485 strong, contemporary colours; the latter is an exciting collection of decorative paints and finishes, such as metallic and spray effects, glitter glazes and marbling. We also have a book – we call it the Atlas – with 5000 colours which we can mix in store and customers are welcome to bring in a colour sample and we’ll scan it to achieve the best match.’
Josu and his friendly team are always happy to sit down over a coffee, answer questions and give advice. ‘We do emphasise the importance of sanding down walls, sealing them with an undercoat and checking the colours in situ,’ he says.
‘In addition, we provide a bespoke home consultancy service. Our in-house expert is Sara Faulkner and she visits clients at home and works with them to devise colour schemes that suit the lighting, furniture and accessories. ‘We’re proud of the quality of our products; it’s very difficult to leave Craig & Rose without the exact colour you want.’
Craig & Rose Showroom
161 Chiswick High Road
Chiswick W4 2DT
02036687027
chiswick@craigandrose.com
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