Chiswick Homes: Maison Sage - Embracing Change And Delivering Results

Julian Masson

‘I am passionate about what I do and how I do it.’ – Julian Masson

Over the past year the personal and professional stars have aligned for Julian Masson. The result is a new arrival in Chiswick’s property sector: Maison Sage is an estate agency business driven by old-fashioned integrity and personal service combined with a modern and innovative approach to marketing homes.

‘I’ve been working in the industry for over 15 years,’ says Julian. ‘In that time, I became Head of Sales and led a high-performing team at a Chiswick office on the Terrace, before being headhunted for an Associate Director position with a premium brand in Chelsea.’

‘My father, a former chartered surveyor, founded his own independent estate agency back in the 70s. I grew up with the intention of following in his footsteps, and it was an ambition he always encouraged. I had a very clear vision for a more considered approach to selling homes, and I wanted to create an estate agency that I would choose to instruct myself.’

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‘In January 2025 my partner Jen and I found a home in Strand-on-the-Green, and we have since started a family. It seemed like the perfect time to bring my experience back to Chiswick, where I have already built a strong sales track-record in an area I know incredibly well. Everything came together, and I felt I now had the knowledge to launch Maison Sage.’

Julian is not operating from a traditional High Road or Terrace office. ‘The industry has moved on, and I think clients place far more value on results and responsive communication. People may be working with me for six months, so developing a relationship based on trust and constructive advice is incredibly important. That starts with a realistic valuation. I won’t over-value to win business and I will take on a select number of clients at any one time to ensure I don’t dilute my service.’

When it comes to creating an effective marketing strategy, Maison Sage takes a modern approach. ‘The aim is not simply to list property, but to present and position it in a way that appeals to the right audience,’ explains Julian. ‘No two homes are the same: from initial presentation and market launch through to completion, every stage of the process is tailored to the individual client and property.’

‘In my opinion, many agents still rely on a one-size-fits-all model, but property marketing has moved on from a wide-angle lens and a floorplan. Alongside the usual portals, I use digital tools to work more efficiently and have partnered with an exceptionally talented photographer and videographer. Together, we use high-quality photography, cinematic videography and drone footage to present each property in the most compelling way.’

Julian is able to recommend tried and trusted surveyors, solicitors and brokers, while his contract is refreshingly straightforward – just two pages and free from complex legal jargon and lengthy tie-in clauses.

‘One of the major advantages of how I work is that I remain the sole point of contact throughout. In a more traditional agency clients can often find themselves dealing with different people or departments at various stages of the process.
With Maison Sage, that continuity remains from the first meeting to completion. And because I live locally, I’m happy to carry out appointments outside of office hours.’

‘I’m aware that while technology can enhance the estate agency experience, it will never replace personal relationships, local knowledge and negotiation skills. In essence, this business is about how you make people feel and the standard of service you deliver. Maison Sage is built on both of those principles.’