In the next few months, with the consequences of the global pandemic still being felt and the Stamp Duty holiday coming to an end, Whitman & Co expect a high level of sales activity in Chiswick
If you thought that December might not be the best time to list a property for sale, then think again! ‘We are fully booked for viewings every weekend and there’s no sign of any slow-down,’ says Chris Chalmers, the Sales Director of Whitman & Co.
In fact, according to Rightmove, the UK’s largest property portal and website, Boxing Day is always its busiest day of the year for searches. ‘Clearly, the pandemic has proved a trigger in prompting people to make a move,’ adds Chris. ‘Also, with families staying in their domestic bubbles this Christmas and the Stamp Duty holiday deadline looming on 31 March, we anticipate even more interest than normal. In turn, that makes it essential to ensure properties are on the market now, rather than starting the process in January.’
As Chiswick’s Number One sales and lettings agent, Whitman & Co has sold over 100 properties this year – one in five of all sales in Chiswick – and also completed over 100 lets. ‘Flats, which were slower to move earlier in the year, have started to shift,’ explains Chris. ‘They make up 45% of the 66 properties we have agreed since early September; in contrast, when we came out of the first lockdown, flats represented only 20% of our sales.
‘The volume of sales we conduct means we have an in-depth understanding of pricing street by street and property by property. Vendors receive realistic guidance on how to sell for the optimum price and buyers respect our valuations – they often register with us exclusively because they know that we are always fair’
While the Commercial Property sector has been affected by Covid-19, Director Jeremy Day sees light at the end of the tunnel. ‘We had a buoyant late summer, spurred on by the desire to get back to a semblance of normality, which also resulted in a significant uptick in retailer demand. Sadly, this stagnated slightly with the second lockdown. That said, Chiswick is still attracting significant interest; we have had multiple offers for the former Byron restaurant, and look forward to bringing a new brand to Chiswick in the New Year.
‘Demand in the office sector hasn’t yet picked up quite as we imagined. Naturally, many people are still working from home, and businesses have not yet started to rationalise their offices. However, we do expect this will result in increased demand for offices in areas like Chiswick, as Central London suffers from the “doughnut” effect.
NHS charities will be benefitting from Whitman’s successful performance throughout the year. The team has committed to giving 2% of sales commissions to those charities and Chris is delighted to confirm that the business will be writing a cheque for a five-figure sum in time for Christmas.
‘Our approach has always been to focus on building long-term relationships with our clients, working with them at different stages in their home-buying and selling lives,’ he says. ‘Currently, we have demand in every price range from £400k-£4million, with a particular need for family houses priced between £1-3million. If you are considering selling, do get in touch and, whatever you are doing, we wish you a safe and happy Christmas.’