Georgia, Paul and Emily
Pricing and digital presence are key in an active market
‘The Chiswick property market is a hive of activity, with well-priced properties often selling within days,’ confirms Paul Cooney, Director, Chiswick Sales. ‘While that indicates homes are in short supply, it’s not quite a true sellers’ market in which buyers are willing to pay over the odds. With no crystal ball and so many different factors at play, people are keeping level-headed about the prices they are happy to pay.
‘Over-optimistic sellers and estate agents are seldom successful and they eventually suffer price reductions following a lengthy period on the market. Priced correctly, Horton and Garton in Chiswick is selling homes entirely off market after only a handful of viewings – that means the minimum hassle for clients. Also, digital presence continues to be incredibly important; properties that stand out online attract the most attention.’
‘It’s all systems go in Chiswick,’ says Anthony Wozniak, Horton and Garton’s Chiswick Lettings Manager. ‘In the first quarter of 2021 we’ve let 28% more homes in W4 compared to the same period in 2020 and 23% more than in 2019. These figures are a sure sign of a robust market that is attracting everyone from single professionals to families with children at local schools.
‘The last year has also seen a significant number of tenants moving from Zone 1 to W4; that trend has been prompted by lifestyle changes, with families seeking larger homes, needing to be closer to schools and wanting access to better recreational opportunities.
‘The highest demand has been for properties with gardens or terraces and an office/study space. There’s been a rise in rental prices – they had dipped during lockdown – and it’s also been encouraging to have more enquiries in the corporate lettings and professional one and two-bedroom flat sectors. Life is also changing for us at Horton and Garton; we have opened a new lettings office in Gable House on Turnham Green Terrace, so if you are a Chiswick landlord do pop in and see us.’
Horton and Garton – Chiswick
Gable House
18-24 Turnham Green Terrace
Chiswick W4 1QP
02088190511
lettings@hortonandgarton.co.uk
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