Collins Motors MOT, service and tyre garage is a Hammersmith institution
Having been part of the W6 community for four decades, John Collins has seen many residents grow up going to his garage. ‘It’s true. We now have “youngsters” coming in who I can remember in pushchairs,’ smiles John. ‘They’re following their parent’s example – at least it means we must be doing something right!’
Operating from the same Trussley Road premises since 1980, three generations of the Collins family work alongside each other. ‘I started the business with my dad Sean,’ explains John. ‘He’s still involved and my brother Brian runs our Park Royal garage. My son James works with me and Brian’s son Jack is with him.’
The experienced team comprises in-house and dealership-trained mechanics and they handle the servicing of all makes and models from Minis to Rolls Royces. Clearly, with 95% of customers being regulars, John has a winning formula – and that is summed up by the company motto: Old-fashioned Courtesy and Modern Technology.
‘Of course, we’re always investing in the latest kit,’ he says. ‘But, equally importantly, I believe in friendly service and good manners. For example, if we find that more work is needed than we anticipated, we put in a courtesy call to the owner straight away. We let the client make the final decision, then there are no surprise charges.’
That ethos also applies to MOTs. ‘If there’s a problem we offer a free re-test period.
If you get the repairs done – not necessarily by us – and return the car within seven days, we won’t charge.’ Using plain English is another promise. ‘When we replace a part we show the customer the old one and explain exactly what has happened and why.’
John is very proud to have served the community for so long, with many people being introduced to the business by personal recommendation. ‘We’ve even found that when one of our “regulars” moves away from the area, they leave our business card for the new arrivals!’
232 Trussley Road
Hammersmith W6 7PS
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