London Carpet: The Carpetstore – Luxury Vinyl Style

London Carpet: The Carpetstore – Luxury Vinyl Style

MAXIMUS – Victorian Treasure Decor – Charcoal

The Carpetstore is the only West London stockist of the Invictus range of wood, parquet and stone-effect vinyl flooring

As in most industries, fashions come and go in carpets and flooring. Few people are more aware of the latest trends – and better able to respond to changing demand – than brothers Clay and Joe Miller, who have been running The Carpetstore for 25 years.

Joe and Clay

When they add a new brand to their portfolio, as they have recently done with Invictus luxury vinyl flooring, it’s a decision based on market knowledge. ‘We’ve noticed that customers are increasingly favouring vinyl tiles over wood and concrete flooring,’ explains Clay. ‘They are going to be the next big thing – and the quality of Invictus’ wood, parquet and stone-look ranges is really outstanding.

‘They are waterproof, so are suitable for kitchens and bathrooms, they have an ultrastrong top layer (Scratchmaster) that makes them extremely hard-wearing in domestic and commercial settings, they are warm and silent underfoot and, best of all, they come in a fantastic array of striking designs.’

The Carpetstore already offers a huge choice of classic and contemporary carpets for all budgets as well as made-to-measure bespoke rugs and stair runners. Last year, Clay and Joe also began stocking Sedna eco-friendly carpets.

London Carpet and Flooring, London Carpet, London Flooring, London Vinyl, Carpets & Flooring, EcoFriendly, Flooring, Hammersmith Locals Spring 2020, Keep Things Local, Hammersmith Locals, MAXIMUS - Victorian Treasure Decor - Charcoal
MAXIMUS – Victorian Treasure Decor – Charcoal

’The yarn is spun from abandoned fishing nets,’ explains Clay. ‘According to the manufacturer, nets comprise one-tenth of marine litter and trap tens of thousands of creatures every year. The carpets are soft and durable and come in two qualities: a twist pile for stairs and living rooms and a Saxony, which is a luxurious deep pile for bedrooms.’

All carpets, rugs and runners sold by The Carpetstore are moth-free – a chemical is put on the yarn while it is being spun, hence it is built in – and Clay and Joe use their own experienced fitters, who also lay hardboard, ply and latex sub-floors and trim doors.

If you are investing in new carpet or flooring, whether for the home, office or a communal property, you’ll receive excellent personal service and practical advice.

The Carpetstore
156 Goldhawk Road, W12 8HJ
020 8749 9340

Carpets, Clay Miller, Hammersmith Locals, Joe Miller, Rugs, Shepherd's Bush, The Carpetstore, W12

About Editor

Online editor at Keep Things Local


The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

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