The Carpetstore – Red Carpet Treatment

The Carpetstore – Red Carpet Treatment

A custom-made Axminster

‘I used The Carpetstore to replace my carpets. The fitters did a fantastic job. I recommend them 100%.’ – Kevin Birch

In the 25 years-plus that they have owned and run The Carpetstore, brothers Clay and Joe Miller have built up an impressive contacts book. ‘I think that we deal with 90% of industry manufacturers on a regular basis,’ confirms Clay.

‘Having such long-standing links means that we’re constantly able to refresh our ranges of classic and contemporary carpets, made-to-measure bespoke rugs, stair runners and vinyl, tile and laminate flooring. Often we are the sole West London stockist for a product.’

The latest new carpet to arrive is a man-made alternative to sisal from Fibre. ‘It is called Easycare, it comes in two designs (Herringbone and Boucle) and we have put down a sample in our showroom,’ says Clay. ‘It is totally stain-resistant and perfect for heavy-use domestic areas, offices and communal properties; you can spill anything, even red wine, and it wipes off, and it can also be used outside on decking and patios.’

Joe and Clay

One of Clay’s personal favourites is a Sedna carpet which has excellent ecocredentials. ‘The yarn is actually spun from abandoned fishing nets,’ he explains. ‘There are two qualities: a twist pile for stairs and living rooms and a Saxony, which is a luxurious deep pile for bedrooms. The quality is amazing.’

When it comes to tiles, the Invictus range is always popular. The company’s striking wood, parquet and stone-look Luxury Vinyl Tiles are waterproof, so suitable for kitchens and bathrooms, and exceptionally hard-wearing. ‘Our Invictus display stand includes an interactive screen,’ says Clay. ‘So, customers can take a photograph of any room in their home, download it here, scan in a tile, and they’ll see exactly what it looks like in situ.’

The Carpetstore use their own experienced fitters on every job and, whether you want a custom-made Axminster or a shagpile, man-made fibres or vinyl tiles, you will be spoilt for choice and receive expert advice.

The Carpetstore
156 Goldhawk Road
London W12 8HJ