White Dental and Cosmetic Rooms: The Gentle Touch

White Dental and Cosmetic Rooms: The Gentle Touch

Dr Raffaella Gabassi

For Dr Raffaella Gabassi and her friendly, welcoming team, the patient always comes first

‘On occasion we’ve had clients standing on the High Road too nervous to come through the door. I’ve had to nip out, take them gently by the hand and bring them in for a chat – and we’ve done nothing more than that. You can always make a new appointment.’

It’s clear that for Dr Raffaella Gabassi, owner of White Dental and Cosmetic Rooms, dentistry is as much about human empathy as professional expertise. ‘To some degree, everyone is wary about seeing the dentist,’ she adds. ‘So, we always take time to put patients at ease. We treat them as individuals; they are our family.’

Having qualified at the Royal London College, Raffaella acquired her Chiswick practice in 2009 and, after a re-fit – evident in the comfy, stylish waiting area – relaunched it as White Dental and Cosmetic Rooms. She is particularly proud that her team now offers a comprehensive range of dentistry and facial aesthetic treatments under one roof.

‘We have multi-disciplinary specialists providing family dentistry (general, corrective and cosmetic) as well as an experienced oral surgeon,’ explains Raffaella. ‘With the aesthetic treatments, such as anti-wrinkle and dermal fillers, mesotherapy and peels, we work on a completely natural basis to achieve the best youthful look.’

As befits such a supportive practice, White Rooms offers free check-ups for children under eight (if their parents are registered) and low charges for eight to 18 year-olds. ‘When treatment is needed, we listen carefully to the patients’requirements and set out all the possible options,’ says Raffaella. ‘Then they can make an informed decision.’

The emergency service is equally enlightened. ’We do our utmost to deal with cases on the day – that’s why our lights are often on during the evening,’ confirms Raffaella. ‘And, if it’s outside hours, we contact the patient within 24 hours.’

‘I must say, however, that we like to think our patients are so well cared for – we have extended opening hours on Wednesdays and Thursdays and Saturday appointments – that they never need too much emergency work!’

White Dental and Cosmetic Rooms
128 Chiswick High Road,
W4 1PU


Alastair Hilton


About Editor

Online editor at Keep Things Local


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