Furniture & Interiors: Homary Chiswick - Making Luxury Affordable To All

Anthony and Smita

Transforming homes with stylish design and functional spatial solutions

While those who travel regularly along the High Road will certainly have noticed Homary’s elegant showroom (it opened in February), the successful home living brand itself may still be a new retail name. ’The company was established 14 years ago in the US as purely an online business,’ explains Anthony Ka Ho Lau, the Chiswick Showroom Manager.

‘However, the rate of growth has been so rapid that last year we opened our first store in Los Angeles. Now we are expanding into Europe, and Chiswick is our flagship London showroom. We have signed a 15-year lease, and we want to build long-term relationships with the local community.’

The essence of the Homary brand is affordable luxury. The company offers a vast range of styles of design-led interior and exterior furniture for customers who appreciate quality and comfort within a set budget. ‘Our “green” credentials are also very important to us,’ explains Anthony.

‘We follow sustainable practices and utilise responsibly managed eco-friendly materials and, in addition, we incorporate durable materials with both strength and aesthetic appeal.

‘While some people come to us knowing exactly what they want, others are starting from scratch. To assist them, we provide a full interior design service: one of our team will visit the home and look at the space – the lighting, flooring, colours and materials – and we can design a plan and select items around that. That could be for one room or the whole property.’

Throughout June Homary is running a special bundling promotion – for example, when you buy a dining table plus 6 chairs, there is a 5% discount – and, prior to a display change in July, some items are available at 40-50% reductions. If you take in a copy of Chiswick Locals, there is also a 5% discount on all stock.
‘We offer customers drinks and snacks and want them to feel comfortable here,’ says Anthony. ‘We’ve had a very positive response, and we look forward to helping transform your home décor.