Chiswick Barbers: The Cutting Edge

Dino, Blerian and Kareem

Classic and contemporary barbering skills and old-fashioned customer service in a stylish salon

‘In my experience, customer service in barbers’ shops isn’t always at the level it should be,’ says Blerian Sinani, the owner of Chiswick Barbers on Turnham Green Terrace. ‘Of course, you have to provide an excellent haircut; however, it’s equally important to create a relaxed, friendly atmosphere in which you can really connect with customers.

‘Most importantly, they must have the confidence to be completely honest. Sometimes, when a barber asks a client if they are happy with the result, the answer is, “that’s fine” but then you never see them again. We want everyone who comes to Chiswick Barbers to be 100% satisfied every time and to become one of our regulars.’

Blerian came to London in 2008 to gain work experience in some of the city’s top salons. He was supposed to be here for a year, that was extended for another year, and then he was asked to stay on to train and pass on his skills to other barbers.

In 2015 he and his wife, Emanuela opened their own salon, BEM Hair House, on Goldhawk Road (she is a hairdresser and takes care of business there). ‘Many of our customers were from Chiswick, so when these premises came up, it made sense to open my second salon here. That was in November 2019 and we had a fantastic reception; everything was going well, we were very busy and then, of course, we had to shut down because of the pandemic. We’re delighted to be back in business again.’

Blerian and his handpicked team – Dino and Kareem – offer a full range of barbering services – cut and style, haircut, trims, beard trims and wet shaves – for all ages (student, senior citizen and children’s discounts are available on weekdays). You will get the exact cut and styling you want and receive a warm welcome that makes the visit a real pleasure.