Gordon Lindsay Associates: Meet the Hybrid Agent

Gordon Lindsay Associates: Meet the Hybrid Agent

Gordon Lindsay

Chiswick lettings expert Gordon Lindsay is moving into the sales arena – and offering reduced fixed price fees

With almost 25 years’ experience, Gordon Lindsay is a veteran of the Chiswick property market. He started at Bushells in 1993, then joined John Spencer and, since 2008, has been running his own successful family lettings business (Gordon Lindsay Associates). All of which means that there are very few more savvy analysts of the W4 scene than this Strand on the Green resident.

So, when Gordon identifies ‘a gap in the local market’ for a new type of estate agent, it is definitely worth taking note. ‘We’re now expanding into property sales,’ he explains. ‘And we’re doing that as a hybrid agency. Put simply, that means we offer significantly reduced fixed-price fees but still deliver exactly the same professional service as a High Street agent.

‘We have a team on the ground to handle valuations, viewings and marketing through all the usual channels. But, and here we sit between the agents and the online outfits, that service is available at a reduced fixed fee.

‘We charge £4995 for a house and £3495 for a flat (both plus VAT). So, for the seller, the higher the value of their property the more the saving they make.’ On the company website a handy calculation tool allows clients to work out just how much more!

For Gordon, first-rate customer service remains a top priority. ‘Most of our lettings business comes from personal recommendation and we intend to mirror that on the sales side. To develop our new hybrid model we need to perform better than High Street agents; as well as offering lower fees, we must exceed expectations.’

And, just to satisfy all those dinner party conversations, where does Gordon see the current W4 market? ‘It’s stable, but it depends on property being correctly priced. And I’d say that post-Brexit prices are probably 10% lower.’

However, whatever the ups and downs of the market, one trend hasn’t changed; if possible, Chiswickians still prefer to move within W4. As Gordon says: ‘Well, why wouldn’t you, it’s lovely around here, isn’t it?’

Gordon Lindsay Associates
Gable House,
18-24 Turnham Green Terrace,
Chiswick W4 1QP

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