Gautam and Ritesh
Whether glasses or contacts, repairs or eye screening, the expert team at Aristone Opticians are Fulham’s optical specialists
Not many of us choose our future profession based on a Saturday job, but that’s what happened to Ritesh, owner of Aristone on North End Road. ‘I started at my local High Street opticians when I was 16 years old. I was helping customers with frames and lens and enjoyed it so much that I began thinking about the optical industry as my career.’
Ritesh bought Aristone nine years ago. ‘This building has been an opticians for 60 years, so we’re definitely part of the Fulham community! I did consider a new name, but when I heard people talking about “Aristone” rather than “the opticians” I thought why change it.
‘We are a small team, we’ve all been here at least five years and we’re proud to be an independent family opticians. We have grandparents and children from the same families who come to us knowing that they’ll see a familiar friendly face.’
Providing a personal service is key to Ritesh’s approach. ‘Of course, there are set processes to follow with every eye test. But we never know what issue will arise (we also carry out glaucoma and diabetic screening) or how a customer will respond. That’s why we always tailor what we do to the individual.’
All Aristone glasses are made on site. ‘We have a lab upstairs so we can offer a same-day service (that also applies to repairs); customers can come for an eye test and leave a few hours later with their new pair of glasses. We stock a huge choice of frames (over 800) split evenly between designer and non-designer makes.
‘We also have a wide range of contact lenses. Most importantly, we take the time to sit down with customers and show them how to put the lens in and look after them properly – and we’re always here to help if there are any problems.
‘Whatever the service, I believe that if someone has a positive experience with us they will come back and recommend us to others.’
356 North End Road
Fulham SW6 1LY