Whether for new glasses, fitting contact lens or prompt repairs, Aristone Optical is Fulham’s family-friendly independent specialist
Looking after the eyes of generations of many Fulham families, Aristone Optical has been a constant in local life for seven decades. ‘The business has been built on delivering the latest lens technology and offering the best personal service – and that’s still our philosophy today,’ says Ritesh, who has been the owner for the past 13 years.
‘We never take a conveyor belt approach. It’s so much better to sit down with clients and take as long as necessary to answer questions, provide a variety of options and make recommendations. Of course, no two eye tests are the same (we also carry out glaucoma and diabetic screening) and everyone responds in different ways. And for us it’s just much more enjoyable to get to know the people we serve.’
When it comes to frames, design is now a key factor in the customer’s decision making. ’That’s why the major brands launch new ranges and refresh existing ones regularly through the year,’ explains Ritesh. ‘Hence, I always keep an eye on current trends in trade and fashion magazines as they will eventually filter down to the general market.
‘Rather than picking just a few glasses from many different brands – that becomes a mishmash – I prefer to showcase the full spectrum from companies such as Ray Ban, Tom Ford and Lindberg; they are all fashionconscious, stylish and really stand out in their use of highest quality raw materials.’
Unlike most independent opticians or major chains, the Aristone team is able to make and repair glasses in the shop’s upstairs workshop. ‘Last year, we decided to invest in sophisticated state-of-the-art machinery which allows us to cut, grind and polish a lens to 0.1 degree accuracy in a minute,’ adds Ritesh.
‘With an extensive choice of designer and non-designer glasses (and contact lens), we’ll definitely have a style and shape of frame to suit everyone. And, of course, you’ll receive our signature friendly, reliable service.’
356 North End Road
Fulham SW6 1LY