London Carpets: The Carpetstore – Carpets Of Many Colours

London Carpets: The Carpetstore – Carpets Of Many Colours

Joe and Clay

‘The fitters were magnificent and the job was done so considerately and to a very high standard. Really thrilled with the result.’ – Jude Beckinsale

‘It’s strange how trends come and go,’ reflects Clay Miller, who with his brother Joe co-owns The Carpetstore. ‘Recently, the dominant fashion in carpets has been for muted shades, mostly beiges and greys. But, while they are still popular, we’ve noticed that customers are now asking to see stronger colours.’

With this in mind, the brothers have added the Wild Luxury range to their portfolio (they are the only stockists in West London). ‘It’s a polyamide (nylon) natural-looking carpet,’ says Clay. ‘It is soft, easy to clean and suitable for all areas of the home, including those with constant traffic. And best of all, Wild Luxury comes in a fantastic array of colours.’

With over 25 years in the business, Clay and Joe have an excellent track record of anticipating and responding to customer demand. With vinyl tiles now attracting the same level of interest as wood and concrete flooring, they have also introduced Invictus’ luxury wood, parquet and stone-look ranges. Indeed, during lockdown, they fitted an Invictus vinyl floor in their own showroom.

Carpets, Clay Miller, Hammersmith Locals, Joe Miller, Rugs, Shepherd's Bush, The Carpetstore, W12

‘The quality is simply outstanding,’ explains Clay. ‘Invictus tiles are waterproof and so perfect for kitchens and bathrooms, extremely hard-wearing, warm and silent underfoot and they are available in a wide choice of striking designs.’

Another new arrival has been the Diamond carpet from Fibre (there is also a Herringbone version). ‘It’s suitable for heavy domestic use, for example on stairs, and the design is very contemporary,’ says Clay. Like all The Carpetstore’s classic and contemporary carpets, made-to-measure bespoke rugs and stair runners, Diamond is also guaranteed to be moth-free.

Customers are welcome to take away swatches and Clay and Joe use their own expert fitters on every project – they will also lay hardboard, ply and latex sub-floors and trim doors. Whether you want an Axminster or a shagpile, an eco-friendly carpet or vinyl tiles, you’ll be spoilt for choice at The Carpetstore.

The Carpetstore
156 Goldhawk Road
London W12 8HJ