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Mark Tremlett co-founder of Naturalmat brings a good night’s sleep to West London

Mark Tremlett co-founder of Naturalmat brings a good night’s sleep to West London


Only 100 years ago sheep passed Goldhawk Road, stopping over at Shepherd’s Bush Green, before going on to Smithfield. They would have been a baa away from Naturalmat, the newly-opened bedding showroom in Paddenswick Road, that specialises in luxury sheep’s wool and natural fibre mattresses, alongside a range of traditional cast-iron beds.

Walk into Naturalmat and you get a completely different bed experience. A first for London, there is a Sleep Zone where you can try out a range of beds and mattresses in a calm and hidden space. Foliage and screens gives you privacy, so you can lie down and test each mattress without the embarrassment of assistants and shoppers looking at you. A delicious aroma of essential oils concocted by a Japanese perfumer lulls you into a dreamy woodland, with countrywide sounds to match. You are even offered a glass of local Devon apple juice.

The founders, Mark Tremlett and Peter Tindall, who hail from Devon, started by making bespoke beds for yachts using eco-friendly materials. When Mark’s first child came along, he was appalled by the synthetic mattresses that were available, so Naturalmat was born, using the same clever techniques for baby mattresses. Sixteen years on, Naturalmat is an international award-winning business offering a range of organic mattresses, toppers, bedding and beds, for babies through to adults. They supply Harrods, high-end hotels and luxury yachts.

Co-Founder, Mark Tremlett, who has lived around West London for 30 years, says, “We’re really excited about bringing the whole range from the Naturalmat stable to the Brackenbury area. I think people are attracted by our traditional craftsmanship and contemporary designs, but also the clear health benefits of sleeping on natural fibres.”

All materials are obtained from sustainable and renewable sources, and the organic lambswool comes from sheep grazing on Soil Association farms within a 50m radius of the Devon factory.

The Cornish Bed Company, their sister company, is based near St Austell, and is one of the last foundries to hand-cast traditional iron, brass and nickel beds. West Londoners can now look forward to seeing the full range, and to getting a really clean night’s sleep. No more counting sheep!
Naturalmat mildred
Mildred the sheep

66a Paddenswick Road
London W6 0UB

mon-fri: 9.30am – 6pm
sat: 10am – 5pm
sun: 10am – 4pm

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