The Carpet Store: Joe and Fiona Miller

The Carpet Store: Joe and Fiona Miller

Joe and Fiona Miller – This local family has you covered

Q. How many years have you been here?

Coming up to 25 years. People are coming back to the smaller shops because they realise they get a more personal and professional service, which everybody wants. One of our mottos is support the local businesses, not just our own.

Q. Sometimes I feel under pressure from sales people in big carpet shops.

We’re very relaxed on that. I’m not a pushy salesman. We’re a friendly family business.

Q. So can I hang about all day looking at carpets. Will that drive you nuts?

People sometimes visit the store three or four times before they make a decision and find exactly what they want. Some people will come in with their samples of paint. Some often come and sit with their samples on their own, throw down their wall paper samples and sit for a couple of hours and try and get a good idea. Then they’ll borrow the samples and come back the next day after looking at it overnight at home.

Q. What do you offer for stairs and specialty fittings?

For stairs we actually custom-cut them to size. We finish the edges with either a binding tape or a whipping in your choice of colours. We make individual bespoke runners for individual staircases.

Q. What about floor panelling?

We’ve got a new type of flooring called Luxury Vinyl Tiles. Laminate flooring is a photograph with a protection layer and the base of it is high density fibre boards, like a wood. With the new one we’ve got the base of it is vinyl and it’s extremely hard wearing and water proof. We’ve been using it in shops, hair salons. It’s also brilliant for homes, kitchens, bathrooms.

The Carpetstore
020 8749 9340
156 Goldhawk Road, W12 8HJ

About Editor

Online editor at Keep Things Local


The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

Meet the Locals


Richmond Local Winter 2018


Richmond Locals Spring 2018


Fulham Locals Autumn/Winter 2018


Fulham Locals Summer 2018

fulham locals summer 2019
Fulham Locals Summer 2019
Chelsea Locals Spring 2018

Chelsea Locals Spring 2018

Chelsea-Locals-Autumn Winter 2018

Chelsea Locals/Autumn Winter 2018

chelsea locals summer 2019
Chelsea Locals Summer 2019
Hammersmith Locals Spring 2019

Hammersmith Locals Spring 2019


Hammersmith Locals Autumn 2018


Hammersmith Locals Spring 2018


Hammersmith Locals Winter 2018

hammersmith locals summer 2019
Hammersmith Locals Summer 2019
Chiswick Locals Spring 2019

Chiswick Locals Spring 2019


Chiswick Locals Autumn 2018


Chiswick Locals Spring 2018


Chiswick Locals Summer 2018


Chiswick Locals Winter 2017

chiswick locals summer 2018
Chiswick Locals Summer 2019