Speldhurst Road
Louise Jones of Horton and Garton advises on how best to navigate the Chiswick property market in the coming months
Whether upsizing, downsizing or relocating, there are many reasons why people choose to move home. But whatever the motivation, it’s essential to make a well-informed decision, and even more so in the current context of a challenging wider economic climate.
Based on her local knowledge, here Louise Jones, the Sales Manager at Horton and Garton’s Chiswick office, gives her expert appraisal of the W4 market and offers guidance for those planning to buy or sell in the next few months.
‘With a rapidly moving mortgage market and an increasing disparity in property prices, sellers and buyers have no alternative but to find common ground if they are to proceed. For now, that means it is neither a buyer’s nor a seller’s market, and a fine balance needs to be struck when the parties are in negotiation.
‘Given its popularity as a place to live and the shortage of homes for sale, there’s no doubt that Chiswick is an area with staying power. It is one of the strongest property micro-markets in the capital and, as such, commands premium prices. It will certainly continue to do so.
‘That said, buyers are now increasingly wary of compromising and homes are being quickly discounted if they are deemed to be incorrectly priced. And, of course, the most sought-after addresses and best-kept properties are the ones that sell the fastest and realise the maximum return.
‘It’s highly likely that we will now see buyers and sellers haggling more over prices. So, to avoid a home simply sitting on the market for an extended period and becoming “stale”, those hoping to sell would be wise to adopt a carefully considered strategy.
‘It’s true to say that when a property is known to have been advertised for a prolonged period, potential buyers will inevitably draw the conclusion that there must be some underlying problem. With so many variables at play, pricing must be realistic before pressing go on marketing.
‘Hence, seeking the trusted opinions of a local solicitor, independent surveyor or mortgage broker can be hugely beneficial.
‘It ensures that you will receive objective advice from professionals working in your interests; they will be able to give clarity and confidence on pricing and, ultimately, whether to go ahead with the sale or purchase.
‘Coming to a good decision at a time of such uncertainty can be difficult. The team here at Horton and Garton is committed to providing whatever practical assistance that we can. Do get in touch or drop into the office – we would be delighted to talk to you.’
Community Support
For many years, Horton and Garton has been proud to lend a helping hand to local charities and good causes.
This year, the company is sponsoring the Addison Singer’s Christmas Carol Concert on 10th December at St Peter’s Church in Black Lion Lane, Hammersmith and the Hogarth Health Club’s annual Santa Run in aid of The Upper Room charity on 3rd December. The latter requires participants to dress up in Santa costumes – it’s always a spectacular sight – and run or walk anti-clockwise via Barnes and Hammersmith Bridges in a 7.5km loop. And afterwards, the Club will be holding a Christmas market at The Airedale Bar.
Horton and Garton – Chiswick
Gable House
18-24 Turnham Green Terrace
Chiswick W4 1QP
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