Hugo Ceramicas: Tile Inspiration

Hugo Ceramicas: Tile Inspiration

Whatever the tile – decorative or practical – you’ll be spoilt for choice at Hugo Ceramicas

In September last year Peter Hughes opened a stylish new Chiswick showroom for Hugo Ceramicas (Intceram Ltd), his bespoke tile business. Peter co-owns the operation with Darryl Shaw, who runs the Leeds office and warehouse, and it’s fair to say that, just over six months on, it has proved to be a wise decision.

‘We feel settled on the High Road, we’re enjoying being here and, encouragingly, we seem to have made a positive impression,’ says Peter. ‘Footfall in the showroom is coming along nicely and we’ve secured some good local corporate contracts. At the moment, we’re focusing on fine-tuning what we offer; for example, following customer enquiries we now stock a selection of anti-slip tiles which are ideal for exterior areas and we’ve also expanded our range of kitchen tiles.’

The Hugo Ceramicas portfolio covers a huge array of inspirational designs in exciting formats and effects – polished, stone, cement, marble, wood and many more – in both porcelain and ceramic tiles.

Over the years, Peter has built relationships with major factories worldwide but, most importantly, he is the exclusive UK representative for Yurtbay Seramik, the prestigious Turkish manufacturer. In addition, he has recently signed a contract with the Brazilian company, Incepa. ‘They offer different sizes – 90 x 90cm, 75 x75cm and 120 x 120cm – which complement our existing stock,’ he explains.
Whatever the tile – decorative or practical – you’ll be spoilt for choice at Hugo Ceramicas
When Peter is away sourcing new products, his colleague Pauline Singh, who coincidentally grew up in Homefield Road opposite the showroom, looks after the business. Both are happy to provide expert advice, including recommendations for reliable local craftsman to fit tiles. ‘One of the most popular current trends is to bring the outside in,’ says Pauline. ‘That’s why there’s such a strong demand for stone and cement-effect tiles.’

Whichever room you want to refresh and refurbish, at Hugo Ceramicas you’ll receive friendly customer service and be able to choose from a whole host of tile options to suit all tastes.

Hugo Ceramicas
76/78 Chiswick High Road,
W4 1SY
020 8747 3585


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