Dom and Michael
Whatever your sporting pursuit, it’s worth making sure your feet are fit for purpose
‘If your footwear doesn’t fit – even slightly too narrow or too small or not enough arch support or cushioning – then it will likely cause issues or injuries,’ explains Dom Stead. ‘That’s where we come in: we have the experience and expertise to customise the shoe or boot and ensure that every element is perfect.’
I’ve just watched Dom, who coowns Sporting Feet, measuring the feet of an amateur runner and, much to her surprise, she wasn’t the size she had thought. Customers travel to King Street from around West London for a very good reason: there’s nothing that Dom and manager Michael Morris don’t know about sports shoes and how to fit them.
‘First and foremost, we like to scan feet,’ Dom continues. ‘It’s a quick and simple process. Our digital scanner measures size, width, arch and pressure and that is complemented by gait analysis tests – sometimes we ask customers to run outside. Armed with that information, we can then tailor the fit so that the feet are bio-mechanically balanced and actually function better.
‘We apply the same fitting principles for running, football, hockey, tennis, netball, cricket, rugby or fitness training. That means pinpointing the size and width – we have extra-width options – and, if necessary, providing an insole that mirrors the arch type and pressure points. We work with all the top brands and, most importantly, we’re independent and never sell someone the wrong shoe.’
Sporting Feet stocks good quality running wear and the Ascent range of children’s shoes. ‘They are hard-wearing and, because they incorporate sports technology, they’re ideal for rushing around,’ says Dom. ‘Kids love them.’ Dom and Michael are also always happy to give basic advice on injury prevention and treatments, have strong links with sports health practitioners and the shop has become an information hub for local classes, teams and clubs.
‘Whether you are running or playing a sport, your feet are crucial,’ adds Dom. ‘It’s so important to look after them. Our job is to give honest, practical guidance and provide effective footwear solutions.’
Sporting Feet
9 King Street,
Richmond TW9 1ND
+442089486059
richmondmanager@sporting-feet.com
https://www.sporting-feet.com
Sporting Feet
9 King Street,
Richmond TW9 1ND
+442089486059
richmondmanager@sporting-feet.com
https://www.sporting-feet.com
Sporting Feet
9 King Street,
Richmond TW9 1ND
+442089486059
richmondmanager@sporting-feet.com
https://www.sporting-feet.com