Swallow Coffee Shop: Cafe Culture

Swallow Coffee Shop: Cafe Culture

Matt Parkes

Goldhawk Road’s first speciality coffee shop is open for business

‘We’ve been open eight weeks and I took my first day off yesterday.’ Matt Parkes of Swallow Coffee Shop on Goldhawk Road, smiles. ‘Mind you, I was at home doing paperwork and I called in twice. It’s inevitable when you’re passionate about a business.’

With its stylish exterior, Swallow is a distinctive addition to the neighbourhood. ‘I’d been wanting to open an independent coffee shop for a few years and there wasn’t one on Goldhawk Road, ‘says Matt. ‘I walked past this building – I only live five minutes away – saw it was empty, rang up and that was that.’
Matt’s ethos is to ‘go the extra mile’ with excellent coffee and delicious fresh food, snacks, cakes and pastries (including vegan and gluten-free options). ‘Our coffee from Ozone is superb as is our unhomogenised Brades Barista milk. We also serve a wide range of teas and freshly baked goods.

‘We take pride in creating a relaxed environment,’ Matt continues. ‘Our experienced baristas, Jo and Ayesha, are welcoming, we’re dog-friendly, we offer free babyccinos and we’re happy to host meetings for local groups and cater for parties. So far a real cross-section of people has come – and that’s perfect. I see Swallow as a centre for the community.’
Swallow Coffee Shop
75 Goldhawk Road
Shepherd’s Bush
London W12 8EH


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The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

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