The Carpetstore – Red Carpet Treatment

The Carpetstore – Red Carpet Treatment

‘Fantastic job by the team. The process of choosing, measuring and installing the carpet has been great from start to finish.’ – Jo Osborn

One of London’s most in-demand interior designers has been a Carpetstore customer for 25 years. ‘His client list is really something – it includes rock stars, MPs and film directors – and we’ve worked with him in some amazing properties,’ smiles Clay Miller, who co-owns the Carpetstore with his brother, Joe.

‘So, when we decided to lay a carpet from Alternative Flooring’s exciting new range in our showroom (the Carpetstore is the exclusive West London stockist), we picked his brains as to what would look best. All Alternative’s carpets, rugs and stair-runners are very high quality, with strong colours, creative designs and sisal, coir, jute, seagrass, flat and man-made weave options.In the end, he suggested going for a sisal herringbone, and it does look striking in our space.’

Also currently proving popular are Artisan’s stylish faux silk carpets, which are super-soft, stain-resistant and suitable for heavy wear areas, and Invictus’ wood, parquet and stone-look luxury vinyl tiles (there’s also an Invictus floor on display). ‘Again, Invictus is known for outstanding quality,’ says Clay. ‘The tiles are waterproof, warm and silent underfoot and perfect for domestic kitchens and bathrooms and offices.’

Customers are welcome to take away swatches and the Carpetstore uses its own expert fitters on every job. If you are considering new flooring, there’s a wide choice of options for every taste and budget and you’ll receive the best practical advice.

The Carpetstore
156 Goldhawk Road
London W12 8HJ