The Italians: The great Italian bake-off

The Italians: The great Italian bake-off

Fabio and Piero

The Italians provides a truly tempting array of authentic breads and pastries made fresh every day on the premises by its own Master Bakers – and you’re welcome to sample them!

Wander into The Italians on Chiswick High Road and you’re seduced by a mouth-watering array of culinary sights and aromas.

If you weren’t feeling peckish beforehand, then be warned, you soon will be! Fortunately enough, as Manager Massimo Lopez tells me, customers are welcome to taste any of the delicious fine foods on offer.

‘After all, how else would you know if you like something?’ he says with a broad smile. ‘Customers can try anything they want – cheese, bread, prosciutto, pasta, pizza… We’re
always making new additions to our menu, for example we’ve just introduced Roman-style pizza al taglio with different toppings. We love people to sample what we sell. That’s what we’re all about.’

Massimo is particularly proud of the fresh bread and pastries made every day at the café and deli. ‘We’re fortunate to have our own oven, so that means we can do all the bakery from scratch in-house,’ he explains.

‘We import flour from Italy and make a wonderful range of classic Italian breads: sourdough white, sourdough three malts, ciabatta, Sicilian-style bread, rustic baguette, sfilato with olives, sfilato with tomatoes, seven cereal, focaccia and a selection of soft butter bread rolls. Also, we produce all our own grissini, biscotti, cantucci, friselle and taralli Pugliesi.’

Of course, someone has to do the hard graft behind the scenes and, at The Italians, that is Piero and Fabio, the two Master Bakers. ‘They come in at 3am every morning,’ says Massimo. ‘By the time we open for business at 7.30am most of the bread is made and ready for sale, then at about 10am we begin preparing the pizza dough.

‘Our bread is exactly the same as you’d expect to get back home (Massimo is from Calabria). Personally, I’d recommend the sourdough. It’s made with dough saved from a previous baking which has been left to ferment. We call it lievito madre. The idea is that this older dough is added to freshly-made dough to create a more intense flavour in less time. It’s very good – 100% natural with no extra yeast, salt or chemicals.’

Creating close relationships with food and wine suppliers in Italy lies at the heart of the culinary philosophy of The Italians (in a nice touch, photographs of said suppliers adorn the walls). ‘Everything we sell comes directly from Italy, so every month two of our team go to talk to them,’ confirms Massimo.

‘In September and October we’ll have people in Tuscany and Puglia. We want to educate our staff and they, in turn, can advise our customers. In some cases, we’ve worked with producers for 20 years and they have become friends; we also invite one of them to London each month to meet our customers and host tasting events.’ (Details on the Facebook page)

Further developing the ‘made on site’ theme, from September The Italians will be offering fresh filled pasta at weekends. ‘We’re going to bring in someone from 11am for two or three hours just to make ravioli and tortellini,’ says Massimo. ‘Customers will be able to watch the process – and then eat the pasta here or take it home. And I promise you, it will taste as if nonna had made it in Italy!’

The Italians
454-456 Chiswick High Road,
Chiswick W4 5TT

The Italians, Chiswick Locals, Chiswick W4, Chiswick, W4, Cafes, Delis, Food & Drink
The Italians, Chiswick Locals, Chiswick W4, Chiswick, W4, Cafes, Delis, Food & Drink

Keep Things Local The Italians

About Editor

Online editor at Keep Things Local


The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

Meet the Locals


Richmond Local Winter 2018


Richmond Locals Spring 2018


Fulham Locals Autumn/Winter 2018


Fulham Locals Summer 2018

fulham locals summer 2019
Fulham Locals Summer 2019
Chelsea Locals Spring 2018

Chelsea Locals Spring 2018

Chelsea-Locals-Autumn Winter 2018

Chelsea Locals/Autumn Winter 2018

chelsea locals summer 2019
Chelsea Locals Summer 2019
Hammersmith Locals Spring 2019

Hammersmith Locals Spring 2019


Hammersmith Locals Autumn 2018


Hammersmith Locals Spring 2018


Hammersmith Locals Winter 2018

hammersmith locals summer 2019
Hammersmith Locals Summer 2019
Chiswick Locals Spring 2019

Chiswick Locals Spring 2019


Chiswick Locals Autumn 2018


Chiswick Locals Spring 2018


Chiswick Locals Summer 2018


Chiswick Locals Winter 2017

chiswick locals summer 2018
Chiswick Locals Summer 2019