Paul and Sam
Renowned as a gym for locals, West 4 has undergone a quiet transformation under its new owners
There can’t be many gyms located in a converted church. ‘We’re so lucky to have this space,’ admits Sam Stone, co-owner of West 4 Gym in Sutton Lane North. ‘The natural light is amazing and because we’ve got two floors, there’s plenty of room for functional training and all the equipment.’
Sam and his co-owner Paul Lovelace – both are West London born and bred – took over in January. ‘I’d been the Manager for 15 years,’ explains Sam. ‘Paul was a member and then he joined as a Personal Trainer. The opportunity to buy the business came up last year and we jumped at the chance.’
Sam and Paul have invested in new state-of-the-art cardio and weights equipment and machines. The result is that West 4 now delivers optimum results for everyone from ultra-distance runners to the less-committed who haven’t exercised since school. Whether you want to focus on tone and flexibility, strength and power or cardio and endurance, you’ll find the perfect programme to match your goals.
‘In particular, we specialise in High Intensity Interval Training classes,’ says Paul. ‘If you want to get fit fast, that’s the way to go. And if you need individual support we’ve got an excellent team of personal trainers – Sam and I still enjoy taking sessions, we like to be hands-on.’
In a first for West 4, the duo has also opened a Treatment Room where therapists offer osteopathy, rehabilitation and sports massage. But one sight you won’t see is banks of TVs.
‘That’s deliberate,’ smiles Paul. ‘We believe that better results are achieved without distraction; not only that, we want clients to interact with one another. We’re not an anonymous club with thousands of members and staff that come and go quickly. We know people’s names and you meet and make friends here – that’s actually why I joined in the first place.’
‘We’ve had a really positive reaction to the changes we’ve made,’ adds Sam. ’Everyone is welcome to come along and have a free trial. We’d love to meet you and discuss how we can help improve
your fitness levels.’
West 4 Gym
10a Sutton Lane North,
Chiswick W4 4LD